I was interested in the 'culture vs consciousness' idea in the reading and its persistence to emerge. With dominating groups trying to exploit the good out of every possible source and the skeptics of its potential, recognizing video as an art form strengthens the individual and opposes the mainstream.
“As the examinations of the Paik myth suggests, it would be equally mistaken to think that the path of transgression is the destruction of tv as a material object.” Even with all the roadblocks towards shedding western influence changing what the tv represents should be the correct goal. Like in the past, absorb and overcome.
I too wonder who belongs in this target audience the mainstream is supposed to be appealing to. Who decides to produce shows like Jersey Shore and Jerry Springer? Its not only disappointing that such shows ignore the consciousness but represent a cultures of poor values.
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