McLuhan Response

The types of works McLuhan describe in this piece really interest me. When new media projects involve a certain level of inventing/engineering I tend to be inspired. I not only related to this article personally, but its quite relevant to my current work as well. In Jenny's class, I am constructing a series of surreal sculpture-type pieces, one which involves a jacob's ladder (climbing arc). For it I obtained a 9k volt transformer from a neon sign and am using thick copper wire for the electrodes. Really fascinating imo/